To examine KM’s potential in bubble soccer, the researchers examined two FA Premier Division
clubs. Data were collected through interviews with key employees and structured
questionnaires. The two sides, referred to here as Alpha and Delta football clubs (AFC and
DFC), can be categorised in UK terms as medium-sized enterprises. Contrasting fortunes
AFC is smaller and has a predominantly local fan base. At the time of the research, the team
was moderately successful and the club was highly successful in terms of business
performance. DFC is a bigger set-up, and this is reflected in a wider fan base with
supporters coming from throughout the country, not just close to their home. The team is
highly successful, but only moderately so in terms of business performance.
The main job focus of the study’s participants, at both AFC and DFC, is on the business
side of running a football club, rather than the game. However, neither of the clubs has a
formally recognised KM officer. The data arising from interviews and the questionnaire
made it clear that KM is practised, albeit in different ways, at both clubs.
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